Real Conversations.
Real Data.
Real Estate Insights.
We gather real-world insights directly from MLS data and public records to reveal local market trends and selling behaviors you won’t find in generic reports.
10 years experience in the real estate sector
Real Estate Research is an independent property data and insights firm dedicated to understanding the real experiences of homeowners in today’s market.
Our team studies MLS data, public records, and historical listing information including For Sale By Owner (FSBO), expired, and canceled listings to gather market intelligence that goes beyond standard market summaries.
We aren’t agents. We don’t sell leads. We’re researchers first.
When homeowners express interest in speaking with a trusted local agent, we can connect them but only with their permission..
Our primary goal is to uncover what’s really happening in your local market, from why some homes don’t sell, to what motivates sellers to try again.
Our Research Process
Gain reliable, actionable insights with our proven process designed to uncover opportunities while protecting privacy.
FSBO & Expired Calls
We track FSBO, expired, and canceled listings to identify seller behavior patterns and market gaps.
Listing Data Validation
We verify property and ownership information using public records and historical listing data to ensure accuracy.
Neighborhood Trend Tracking
We study market activity within specific neighborhoods to identify micro-market shifts and pricing patterns.
Private Market Insights
We provide valuable, anonymized data that protects personal information while delivering meaningful market intelligence.
Our Research Process
02
Verifying property and ownership information using public records and historical listing data for accurate lead qualification.
Listing Data Validation03
Tracking hyper-local real estate trends while maintaining seller anonymity and protecting privacy throughout the analysis process.
Localized Trends with Privacy01
Conducting targeted phone interviews with FSBO and expired/canceled listings to identify seller motivation and opportunities.
FSBO & Expired CallsWhy Trust Real Estate Research?
Independent & Unbiased Research
Our findings are driven by facts, not agendas, giving you insights you can genuinely trust.
Firsthand Seller Interviews
We examine real listing outcomes to uncover trends that generic reports overlook.
Local Market Focus
Every report is tailored to specific neighborhoods and ZIP codes, so you see trends that truly matter to you.
Privacy-Respecting Reports
We anonymize sensitive data to protect homeowner identities while still delivering valuable insights.
Actionable Insights, Not Fluff
Our reports highlight real opportunities and challenges, cutting through generic or vague market noise.
Data-Backed Decision Support
We rely on verified public records, sales data, and historical trends to guide accurate, confident decision-making.
Real findings from recent MLS & public record research
Anonymized micro‑market trends you can use in listing presentations, pricing, and prep strategy.
- Many FSBO sellers priced off spring 2024 comps despite a recent 2–3% softening.
- Common blockers: staging costs, inspection issues, uncertainty about agent value.
- Adjusted listing presentations to address pricing realism and net proceeds.
- Added targeted pre‑listing prep packages to overcome cost objections.
- Overpricing at the start of the listing cycle was a major factor.
- Some sellers paused due to rate concerns and seasonal timing.
- Shifted pricing to match active competition early.
- Added rate buydown scenarios to motivate hesitant sellers.
- “Cosmetic‑only” updates often failed to meet buyer expectations.
- Countertops and lighting upgrades had the most measurable impact.
- Focused advice on high‑ROI updates rather than low‑return cosmetics.
What these examples show
- Data reveals patterns: MLS & public records expose trends generic reports miss.
- Micro‑markets matter: Zip & neighborhood shifts can materially change pricing.
- Targeted strategies win: Small tweaks in pricing, prep, and marketing unlock value.
Discover our Underconstrution and comple projects
New Central Garden
New York City, NYCity Shopping Complex
Bryn Mawr Park, NYCAndorra Shopping Center
Santa Monica, CaliforniaBrunswick West Wing
Gibson Pond Park, SCTrusted by thousands of our happy customers

"I’ve used a lot of lead services, but Real Estate Research is completely different. The sellers had already shared their story and were open to talking. It made outreach feel natural—and actually helpful. I got two new listings in my first month using their reports."
Jeffrey KreshekNew York

"I wasn’t planning to sell right away, but I wanted to know what my house was really worth. The free report I received was detailed, accurate, and based on actual feedback from nearby sellers—not just some estimate from a computer."
Mike StevensonFlorida

"I rely on local market insights to make smart buying decisions. Real Estate Research gives me data you won’t find in listings—why homes aren’t selling, what sellers are thinking, and where the market’s shifting. It’s become a key part of my due diligence process."
Merrin DardenneCharlotte
3 Reasons FSBO (for sale by owner)
- August 14, 2025
- info@pickuppass.org